4. ETHOS

Ethos refers to trustworthiness of the person. Speaker often conveys ethos through style of the message or tone or through the way he/ she refers to differing views. It is also affected by speakers reputation (experience, previous record, etc ) as it exists independently from the message. The impact of Ethos is often called the argument's ethical appeal's or the appeal from credibility. When a speaker tries to gain credibility and the audience's trust, either with a prestigious position in society or saying that the speaker as same as the audience ( for example:- a doctor who wrote a medical report over a high school writing similar piece. bring a doctor to ethos).


According to me, This modes refers to the professional persuasion. Person who is specialist in his own field can easily persuade people with his own knowledge. I want to give an example of 'Steve Jobs' the owner of world famous corporation 'Apple'. When ever Apple introduce any new product to the market, he try to persuade people to buy that product by providing knowledge about the best feature of their corporation in professional way. This is the main example of ETHOS.


I would really appreciate your comments on this topic.

image source: 

(2009). Values. (2009). [Web Photo]. Retrieved from http://www.yudu.com/ethos.php

source: Dlugan, A. (2010, january 24).  Retrieved from http://sixminutes.dlugan.com/ethos-pathos-logos/