2. EFFECTIVE PERSUASION TECHNIQUES

Every we are confronted by persuasion. Businessmen, movie making studios and other person in business fields want us to buy what they are selling. because persuasion is a pervasive component of our lives. It is easy to overlook how we are influenced by outside sources. There are many techniques that can be used to persuade other side. let us discuss the techniques of persuasion below:

SELF EXPRESSION: ALIGNING INTENT AND IMPACT

The combination of good language and demeanor is best technique of persuading anyone. Our face-expression and body language must be free from disappointment and frustration so it can effect positively on the listener. The way the delegation expresses itself during the negotiations should be carefully designed to ensure that it has the intended effect example of strategic use of self expression include:

• Using confident body language and aggressive voice tones can express outrage.
• Perfect eye contact can convey significant messages.

STORY TELLING AND PAINTING PICTURES

Another effective technique of persuasion is storytelling. This include not only the spoken word. One of the most effective way to accomplish this is to place the other party in your deligation's circumstances.

• • Use vivid language to convey your delegation’s message. Present your delegation’s message in the context of a story that explains your delegation’s perceived problem and demonstrates how your delegation’s proposed action will solve the problem.

USING QUESTIONS TO GAIN ADVANTAGE:

There are several ways to gain an advantage in negotiation. Ask open-ended question to know more about the position of another party. Ask question that begins with 'who' 'whom' 'what' 'why' 'where' rather than immediately challenging the other party's position. this can allow deligation to discover what is motivating other party during the negotiation.

APPEAL TO SOCIAL NEED

Another very effective method appeals to the need to be popular, prestigious or similar to others. Television commercials are the best example of this type of persuasion. Commercials encourage people to their products even when customers not really needs them. Television advertisments are the huge source of exposure to persuasion. According to a recent survey, an average americian watches between 1,500 to 2,000 commercials about in one year on television.

RECOGNIZE AND REWARD COMPROMISES BY THE OTHER PARTY

Recognizing or choosing to not to recognize a compromise by the other party depends on the circumstances and can be an effective technique in persuading the other party. In negotiation it is critical to recognize when the other party has made a concession or compromise. The deligation may choose to recognize the compromise openly or recognize it only within the deligation's team. It is typcially a mistake to over-emaphasize the other side's concession as it may cause them to demand additional or more significant demands.

USE LOADED WORDS AND IMAGES

Persuasion also often makes use of loaded words. Advertisers are well aware of the power of positive  words, which is why so many advertisers use these words in their advertisments to persuade the customers. An intresting experiment is to view a half hour of random television programs and note every instance of persuasive advertisment. The amount of persuasive in a breif period of time can bring amazing results.

Here, we discussed techniques of persuasion in various way. In first technique it shows that self expression is very useful in persuading anyone. for example, let we imagine that two men are distributing flyers in public to enhance their business sales. One of them has very positive face expression, a smile face and wearing formal clothes. Other person is shy, nervous and not presentable. from two of those what you think is more successful in persuading people. The first guy is most likely to be more successful in persuading people cause he have good communication skills and attracting gestures. Second best persuasion technique in my opinion is that Use of loaded words and images. Why i consider this as a best persuasive technique because it can used in many ways to persuade people. We can persuade people from web if our website has proper content and images that gains people's attention. Every technique has their own importance in persuading people.


QUESTION: WHICH ONE OF THE GIVEN TECHNIQUE YOU THINK IS MORE EFFECTIVE?

2. WHAT WOULD YOU DO TO MOTIVATE SOMEONE TO DO SOMETHING?

3. HOW DID YOU NEGOTIATE YOUR PARENTS TO GET A LARGER ALLOWANCE??

source: cherry, K. (2012, 1 12). Retrieved from http://psychology.about.com/od/socialpsychology/a/persuasiontech.html

video source: Effective persuasion techniques [Web]. Retrieved from http://www.readwritethink.org/classroom-resources/lesson-plans/video/persuasive-techniques-advertising-1166.html