3. MODES OF PERSUASION

 "Off the modes of persuasion furnished by spoken words there are three kind. The first kind depends upon the personal character of the speaker; the second on putting the audience in to certain frame of mind; the third on the proof, or apparent proof, provided by the words of the speech itself. Persuasion is achieved by the speaker’s personal character when the speech is so spoken as to make us think him credible"  - Aristotle

source: aristotle. "1356a." Aristotle's rhetoric. Web. . http://rhetoric.eserver.org/aristotle/rhet1-2.html.


Basically there are main 3 modes of persuasion.let us discuss all those three modes of persuasion below:


1. Ethos
2. Pathos
3. Logos


ETHOS
Ethos is a greek word meaning 'character'. Ethos is appeal to the authority and honesty of the presenter. It is how well the presenter convince the audience that he or she is qualified to present on the particular subject. Ethos also used to defines the ideals or the guiding beliefs that describes a community, nation or ideology. It can be done in many ways:

• By being a notable figure in the field in question, such as a college professor or an executive of an company whose business is that of the subject.
• By having a vested interest in a matter, such as the person being related to the subject in question.

• By appealing to a person's ethics or character.

PATHOS
Pathos is an appeal to the audience's emotions. It can be in the form of metaphor, simile or even a simple claim that a matter is unjust. Pathos can be particularily powerful if used well, but most speeches do not solely rely on pathos. Pathos is most effective way when the author or presenter demonstrates agreement with an underlying value of reader or listener.

In addition, the speaker may use pathos to appeal to fear, in order to sway the audience. Pathos may also include appeals to audience imagination and hopes; done when the speaker paints a scenario of positive future results of following the course of action proposed.


LOGOS
 Logos means persuading by the use of reasoning. This will be the most important and Aristotle's favorite about which we are going to study. Logos is logical appeal or the simulation of it, and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker's topic.


In my opinion, these three modes demonstrates that how helpful it can be to be professional in  your own field to persuade anyone. In these modes it is clear that reasoning about a particular thing can gain attention of people. For example, if your product is television and you want to persuade people to buy it. For doing this you have to provide reasoning to the people that why they should buy your T.V. For example, persuade them by saying that you are giving one year warranty on this product. In this way people start to think about buying this product. So, these are the things these modes want to demonstrate. 

Let me know every one's opinion of these three modes of the persuasion. comment your thoughts on this.

source: simpsons, O. J. (n.d.). Types of persuasion. Retrieved from http://www.fountainheadpress.com/contentresources/comm_sp11.pdf

image source: (2012). modes of persuasion. (2012). [Web Photo]. Retrieved from

http://tarabromhamdesigns.wordpress.com/tag/music/

2. EFFECTIVE PERSUASION TECHNIQUES

Every we are confronted by persuasion. Businessmen, movie making studios and other person in business fields want us to buy what they are selling. because persuasion is a pervasive component of our lives. It is easy to overlook how we are influenced by outside sources. There are many techniques that can be used to persuade other side. let us discuss the techniques of persuasion below:

SELF EXPRESSION: ALIGNING INTENT AND IMPACT

The combination of good language and demeanor is best technique of persuading anyone. Our face-expression and body language must be free from disappointment and frustration so it can effect positively on the listener. The way the delegation expresses itself during the negotiations should be carefully designed to ensure that it has the intended effect example of strategic use of self expression include:

• Using confident body language and aggressive voice tones can express outrage.
• Perfect eye contact can convey significant messages.

STORY TELLING AND PAINTING PICTURES

Another effective technique of persuasion is storytelling. This include not only the spoken word. One of the most effective way to accomplish this is to place the other party in your deligation's circumstances.

• • Use vivid language to convey your delegation’s message. Present your delegation’s message in the context of a story that explains your delegation’s perceived problem and demonstrates how your delegation’s proposed action will solve the problem.

USING QUESTIONS TO GAIN ADVANTAGE:

There are several ways to gain an advantage in negotiation. Ask open-ended question to know more about the position of another party. Ask question that begins with 'who' 'whom' 'what' 'why' 'where' rather than immediately challenging the other party's position. this can allow deligation to discover what is motivating other party during the negotiation.

APPEAL TO SOCIAL NEED

Another very effective method appeals to the need to be popular, prestigious or similar to others. Television commercials are the best example of this type of persuasion. Commercials encourage people to their products even when customers not really needs them. Television advertisments are the huge source of exposure to persuasion. According to a recent survey, an average americian watches between 1,500 to 2,000 commercials about in one year on television.

RECOGNIZE AND REWARD COMPROMISES BY THE OTHER PARTY

Recognizing or choosing to not to recognize a compromise by the other party depends on the circumstances and can be an effective technique in persuading the other party. In negotiation it is critical to recognize when the other party has made a concession or compromise. The deligation may choose to recognize the compromise openly or recognize it only within the deligation's team. It is typcially a mistake to over-emaphasize the other side's concession as it may cause them to demand additional or more significant demands.

USE LOADED WORDS AND IMAGES

Persuasion also often makes use of loaded words. Advertisers are well aware of the power of positive  words, which is why so many advertisers use these words in their advertisments to persuade the customers. An intresting experiment is to view a half hour of random television programs and note every instance of persuasive advertisment. The amount of persuasive in a breif period of time can bring amazing results.

Here, we discussed techniques of persuasion in various way. In first technique it shows that self expression is very useful in persuading anyone. for example, let we imagine that two men are distributing flyers in public to enhance their business sales. One of them has very positive face expression, a smile face and wearing formal clothes. Other person is shy, nervous and not presentable. from two of those what you think is more successful in persuading people. The first guy is most likely to be more successful in persuading people cause he have good communication skills and attracting gestures. Second best persuasion technique in my opinion is that Use of loaded words and images. Why i consider this as a best persuasive technique because it can used in many ways to persuade people. We can persuade people from web if our website has proper content and images that gains people's attention. Every technique has their own importance in persuading people.


QUESTION: WHICH ONE OF THE GIVEN TECHNIQUE YOU THINK IS MORE EFFECTIVE?

2. WHAT WOULD YOU DO TO MOTIVATE SOMEONE TO DO SOMETHING?

3. HOW DID YOU NEGOTIATE YOUR PARENTS TO GET A LARGER ALLOWANCE??

source: cherry, K. (2012, 1 12). Retrieved from http://psychology.about.com/od/socialpsychology/a/persuasiontech.html

video source: Effective persuasion techniques [Web]. Retrieved from http://www.readwritethink.org/classroom-resources/lesson-plans/video/persuasive-techniques-advertising-1166.html

1. INTRODUCTION

Persuasion is defined as the ability to use the argument or discussion in attempting to change an individual's beliefs or actions. Parents use persuasion to cajole their children into doing their homework. A team member uses persuasion to convince her technology-averse manager that instant messaging in an excellent tool to keep all team members informed about the project. Successful persuasion depends largely on the reasonableness of your request, your credibility and your ability to make the request attractive to the receiver. Persuasion is the critical skill for the business person, once you are good at it, it takes you to the height of the success.


image source:

(1997). persuasion. (1997). [Web Photo]. Retrieved from http://clinamen.jamesjbrownjr.net/2010/01/17/a-role-for-rhetoric-in-software-studies-part-2/persuasion/